Project the performance, then derive the price.
A funnel-aware ROAS projection that starts with what you sell, runs three scenarios off the creator's average views, and recommends a price range that hits 2× ROAS at the median scenario. Built for the hybrid post + 30-day-usage model.
Live projection — what this post will likely deliver.
Most creator deals don't profit on day one. The structure that works: pay for the post + 30-day paid usage rights, run it as paid ads for those 30 days against your conversion goal, then renegotiate continued usage at month-end with real CPM and CVR data — not vibes. The recommended price below assumes that hybrid model.
Pay between $2,600 and $5,150.
$2,600 hits a 2.0× ROAS at the Mid scenario. $5,150 hits 1.0× — only justified if niche-fit and brand alignment are exceptional.
When to pay above the recommendation: high niche-fit (you sell finance courses and they're a finance creator), recent brand-deal flops with a competitor (they'll over-deliver to recover their reputation), exclusive-window value, or a creator who consistently overperforms their reach band.
Send to your team — or strip the internal funnel data and send to the creator.
Creator link hides your funnel and value-metric inputs. The creator sees the projected reach, scenario range, our offer, and the partnership framing. Add a handle in the inputs to personalize the page.
Edit projection inputsChange what you sell, your funnel, or the creator details.
What are you selling?
Drives the value metric we project against.
Your funnel
Industry averages pre-filled. Override with your own when you have them.
About the creator
Auto-fetch from a public profile is coming soon. Manual inputs work today.
Auto-pull next sprint. For now, fill the inputs below.
How the projection — and the recommended price — get built.
Start with what you sell
DTC, SaaS, App, or Lead-gen — each has a different value-per-conversion (AOV, LTV, install LTV, lead value). The recommended price is anchored to that number. A creator post worth $5,000 to a SaaS company is often worth $300 to a DTC brand selling $30 candles.
Project the funnel
From creator post → landing page → key event → revenue event. Industry averages pre-fill (CTR ~1.5%, e-commerce LP→ATC ~10%, ATC→purchase ~30%, SaaS LP→trial ~8%, trial→paid ~18%). Override with your own numbers from GA4 / Posthog when you have them.
Run three scenarios off average views
Average views — not followers — drives projected reach. We run Low (≈0.6% CTR), Mid (≈1.5%), and High (≈3.0%) percentile scenarios, then adjust each by an engagement-rate multiplier and a niche-fit multiplier (Tech is 1.45× for SaaS, Beauty is 1.35× for DTC, Gaming is 1.40× for App, Finance is 1.45× for Lead-gen).
Derive the recommended price
Floor = 75% of the price that break-evens on Low. Median = half the projected Mid revenue (2× ROAS at Mid). Ceiling = the full Mid revenue (1× ROAS at Mid — only justified for exceptional brand-fit). Expected CPM is the median price ÷ avg views × 1000.
Why the hybrid post + 30-day usage rights structure
Most organic creator posts don't profit on day one. The same content amplified as paid ads for 30 days usually does. Pay the recommended price for the post + 30-day usage up front. After 30 days you have real CPM and CVR data — then negotiate continued usage from a position of facts.
Frequently asked questions
Why does this calculator start with my business type instead of the creator?
Because the only price that matters is the one that makes your unit economics work. A $3,000 post is a steal for a SaaS company with $500 LTV — and a disaster for a DTC brand with $40 AOV. We start with what you sell so the recommended range is grounded in your math, not the creator's vibes.
What's a "scenario" and why are there three of them?
Creator post performance is highly variable. We model three scenarios — Low, Mid, High — at roughly the 20th, 50th, and 80th percentile of expected click-through. The Mid scenario is what you should plan for. The Low scenario is your downside (don't pay so much that this scenario is loss-making). The High scenario is upside if the post over-delivers.
Why do you recommend the post + 30-day usage rights structure?
Because organic creator posts don't reliably hit profitable ROAS on day one — but the same content turned into paid amplification often does. Pay for the post + 30 days of paid usage rights up front. Run it as paid ads against your conversion goal for those 30 days. After 30 days you have real CPMs and real CVRs. Now you can negotiate continued usage rights based on data, not guesses.
How is the recommended price range calculated?
Floor: a 25% discount off the price that breaks even at the Low scenario. Median: half of the projected revenue at the Mid scenario (i.e., 2× ROAS at Mid). Ceiling: full Mid-scenario revenue (i.e., 1× ROAS — break-even at Mid, only justified for exceptional niche-fit). The methodology is the same for all business types; the only thing that changes is the value-per-conversion you plug in.
What if my engagement rate is high but my views are low?
Average views drives projected reach more than engagement does. Engagement adjusts the CTR multiplier — high-ER audiences click through at 1.18×–1.4× the baseline rate — but if views are low, even a 1.4× multiplier on a small base produces a small number. Fix the views input first, then refine ER.
Can I share this report with the creator?
Yes — use the "Copy creator-facing link" button. The creator-mode link hides your funnel and value-metric inputs but shows the projected reach, scenario range, recommended offer, and the hybrid-rights logic. It frames the negotiation as: "We analyzed your profile against our economics — here's what we can offer." Most creators respond well to this because the math is transparent.
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